Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan, with David J. Pearson.
By: Wilson, R. M. S. (Richard Malcolm Sano).
Contributor(s): Gilligan, Colin | Pearson, David J | Chartered Institute of Marketing.
Material type:![materialTypeLabel](/opac-tmpl/lib/famfamfam/BK.png)
Item type | Current location | Home library | Call number | Status | Date due | Barcode |
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Matheson Library | Matheson Library | 658.802 W752 (Browse shelf) | 127 | 093376 |
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658.802 S898 Strategic market decisions | 658.802 S898 Strategic marketing management / | 658.802 W424m Market segmentation : | 658.802 W752 Strategic marketing management : | 658.802 W946 First steps in a retail career / | 658.8024657 C875p Practice development | 658.807220973 D645c 1987 A Collection of cases in marketing management / |
"Published in association with the Chartered Institute of Marketing."
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