Wilson, R. M. S.
Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan, with David J. Pearson. - Oxford ; Boston : Butterworth-Heinemann, 1992. - xx, 644 p. : ill. - The Marketing series . - Marketing series (London, England) .
"Published in association with the Chartered Institute of Marketing."
0750603291 : �19.95
Marketing--Management
Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan, with David J. Pearson. - Oxford ; Boston : Butterworth-Heinemann, 1992. - xx, 644 p. : ill. - The Marketing series . - Marketing series (London, England) .
"Published in association with the Chartered Institute of Marketing."
0750603291 : �19.95
Marketing--Management