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1. Innovation in marketing : new perspectives for profit and growth / Theodore Levitt.

by Levitt, Theodore.

Material type: book Book; Format: print Publisher: New York : McGraw-Hill, 1962Availability: Items available for loan: Matheson Library [Call number: 658.8 L666] (1).

2. Basic marketing concepts and decisions Richard T. Hise, Peter L. Gillett, John K. Ryans, Jr

by Hise, Richard T | Gillett, Peter L [joint author] | Ryans, John K [joint author].

Material type: book Book; Format: print Publisher: Cambridge, Mass Winthrop Publishers c1979Availability: Items available for loan: Matheson Library [Call number: SR 658.8 H673] (1).
Lists:

3. Marketing Walter B. Wentz

by Wentz, Walter B.

Material type: book Book; Format: print Publisher: St. Paul West Pub. Co. c1979Availability: Items available for loan: Matheson Library [Call number: SR 658.8 W481] (1).
Lists:

4. Consumer behaviour / Leon Schiffman ... [et al.].

by Schiffman, Leon.

Edition: 3rd ed.Material type: book Book; Format: print Publisher: Australia : Pearson Prentice-Hall, 2005Online access: Click here to access online Availability: No items available Checked out (1).

5. Fundamentals of finance : financial institutions and markets, personal finance, financial management / Jenny Parry, Carolyn Black, Andrea Bennett.

by Parry, Jenny | Black, Carolyn | Bennett, Andrea.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: Auckland : Pearson Education New Zealand, 2005Online access: Click here to access online Availability: No items available

6. Innovation in marketing : new perspectives for profit and growth / Theodore Levitt.

by Levitt, Theodore.

Material type: book Book; Format: print Publisher: New York : McGraw-Hill, 1962Availability: No items available

7. Introduction to marketing John Frain

by Frain, John.

Material type: book Book; Format: print Publisher: Plymouth Macdonald & Evans 1981Availability: Items available for loan: Matheson Library [Call number: 658.8 F812i] (1).

8. Fundamentals of marketing / William J. Stanton.

by Stanton, William J.

Edition: 6th ed.Material type: book Book; Format: print Publisher: New York : McGraw-Hill, c1981Availability: Items available for loan: Matheson Library [Call number: 658.8 S792f 1981] (2).

9. Modern marketing / Burton Marcus ... [et al.].

by Marcus, Burton.

Edition: 1st ed.Material type: book Book; Format: print Publisher: New York: Random House, 1975Availability: Items available for loan: Matheson Library [Call number: 658.8 M689] (4).

10. Marketing today a basic approach David J. Schwartz

by Schwartz, David Joseph.

Material type: book Book; Format: print Publisher: New York Harcourt Brace Jovanovich [1973]Availability: Items available for loan: Matheson Library [Call number: 380 S399m] (1).

11. Behavioural aspects of marketing Keith C. Williams

by Williams, Keith C.

Material type: book Book; Format: print Publisher: London Heinemann on behalf of the Institute of Marketing and the CAM Foundation 1981Availability: Items available for loan: Matheson Library [Call number: 658.8 W724b] (1).

12. Direct marketing strategy/planning/execution Edward L. Nash

by Nash, Edward L.

Material type: book Book; Format: print Publisher: New York McGraw-Hill c1982Availability: Items available for loan: Matheson Library [Call number: 658.84 N248d] (1).

13. Marketing basic concepts for decision making Donald P. Robin

by Robin, Donald P.

Material type: book Book; Format: print Publisher: New York Harper & Row c1978Availability: Items available for loan: Matheson Library [Call number: 658.8 R655m] (1).

14. Views of marketing a reader [compiled by] Warren A. French, William S. Sekely, Roger H. Gates

by French, Warren A, 1941- | Sekely, William S, 1944- | Gates, Roger H, 1942-.

Material type: book Book; Format: print Publisher: New York Harper & Row c1979Availability: Items available for loan: Matheson Library [Call number: 658.8 V671] (2).

15. An econometric approach to a marketing decision model / Ronald E. Frank & William F. Massy.

by Frank, Ronald E | Massy, William F.

Material type: book Book; Format: print Publisher: Cambridge, Mass. : M.I.T. Press, c1971Availability: Items available for loan: Matheson Library [Call number: 658.802 F828] (1).

16. Principles of marketing / Philip Kotler.

by Kotler, Philip.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: Englewood Cliffs, NJ : Prentice-Hall, c1983Availability: Items available for loan: Matheson Library [Call number: 658.8 K87] (1).

17. Marketing in action : a decision game : complete student materials / Thomas E. Ness and Ralph L. Day

by Ness, Thomas E | Day, Ralph L.

Edition: 4th ed.Material type: book Book; Format: print Publisher: Homewood, Ill. : Richard D. Irwin, inc., 1978Availability: Items available for loan: Matheson Library [Call number: 658.800724 N463m 1978] (1).

18. Marketing for nonprofit organizations Philip Kotler

by Kotler, Philip.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: Englewood Cliffs, N.J Prentice-Hall 1982Availability: Items available for loan: Matheson Library [Call number: 658.8 K87m 1982] (1).

19. Marketing a fresh approach Robert G.I. Maxwell

by Maxwell, Robert G. I.

Material type: book Book; Format: print Publisher: London Pan 1983Availability: Items available for loan: Matheson Library [Call number: 658.8 M465m] (1).

20. Marketing

by University of the South Pacific Rural Development Centre.

Material type: book Book; Format: print Publisher: Nuku'alofa, Tonga University of the South Pacific, Rural Development Centre 1983Availability: Items available for loan: Matheson Library [Call number: 658.8 M345] (3).

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