1.
Innovation in marketing : new perspectives for profit and growth / Theodore Levitt.
by Levitt, Theodore.
Material type: Book; Format:
print
Publisher: New York : McGraw-Hill, 1962Availability: Items available for loan: Matheson Library [Call number: 658.8 L666] (1).
2.
Basic marketing concepts and decisions Richard T. Hise, Peter L. Gillett, John K. Ryans, Jr
by Hise, Richard T | Gillett, Peter L [joint author] | Ryans, John K [joint author] .
Material type: Book; Format:
print
Publisher: Cambridge, Mass Winthrop Publishers c1979Availability: Items available for loan: Matheson Library [Call number: SR 658.8 H673] (1).
3.
Marketing Walter B. Wentz
by Wentz, Walter B.
Material type: Book; Format:
print
Publisher: St. Paul West Pub. Co. c1979Availability: Items available for loan: Matheson Library [Call number: SR 658.8 W481] (1).
4.
Consumer behaviour / Leon Schiffman ... [et al.].
by Schiffman, Leon.
Edition: 3rd ed.Material type: Book; Format:
print
Publisher: Australia : Pearson Prentice-Hall, 2005Online access: Click here to access online Availability: No items available Checked out (1).
5.
Fundamentals of finance : financial institutions and markets, personal finance, financial management / Jenny Parry, Carolyn Black, Andrea Bennett.
by Parry, Jenny | Black, Carolyn | Bennett, Andrea.
Edition: 2nd ed.Material type: Book; Format:
print
Publisher: Auckland : Pearson Education New Zealand, 2005Online access: Click here to access online Availability: No items available
6.
Innovation in marketing : new perspectives for profit and growth / Theodore Levitt.
by Levitt, Theodore.
Material type: Book; Format:
print
Publisher: New York : McGraw-Hill, 1962Availability: No items available
7.
Introduction to marketing John Frain
by Frain, John.
Material type: Book; Format:
print
Publisher: Plymouth Macdonald & Evans 1981Availability: Items available for loan: Matheson Library [Call number: 658.8 F812i] (1).
8.
Fundamentals of marketing / William J. Stanton.
by Stanton, William J.
Edition: 6th ed.Material type: Book; Format:
print
Publisher: New York : McGraw-Hill, c1981Availability: Items available for loan: Matheson Library [Call number: 658.8 S792f 1981] (2).
9.
Modern marketing / Burton Marcus ... [et al.].
by Marcus, Burton.
Edition: 1st ed.Material type: Book; Format:
print
Publisher: New York: Random House, 1975Availability: Items available for loan: Matheson Library [Call number: 658.8 M689] (4).
10.
Marketing today a basic approach David J. Schwartz
by Schwartz, David Joseph.
Material type: Book; Format:
print
Publisher: New York Harcourt Brace Jovanovich [1973]Availability: Items available for loan: Matheson Library [Call number: 380 S399m] (1).
11.
Behavioural aspects of marketing Keith C. Williams
by Williams, Keith C.
Material type: Book; Format:
print
Publisher: London Heinemann on behalf of the Institute of Marketing and the CAM Foundation 1981Availability: Items available for loan: Matheson Library [Call number: 658.8 W724b] (1).
12.
Direct marketing strategy/planning/execution Edward L. Nash
by Nash, Edward L.
Material type: Book; Format:
print
Publisher: New York McGraw-Hill c1982Availability: Items available for loan: Matheson Library [Call number: 658.84 N248d] (1).
13.
Marketing basic concepts for decision making Donald P. Robin
by Robin, Donald P.
Material type: Book; Format:
print
Publisher: New York Harper & Row c1978Availability: Items available for loan: Matheson Library [Call number: 658.8 R655m] (1).
14.
Views of marketing a reader [compiled by] Warren A. French, William S. Sekely, Roger H. Gates
by French, Warren A, 1941- | Sekely, William S, 1944- | Gates, Roger H, 1942- .
Material type: Book; Format:
print
Publisher: New York Harper & Row c1979Availability: Items available for loan: Matheson Library [Call number: 658.8 V671] (2).
15.
An econometric approach to a marketing decision model / Ronald E. Frank & William F. Massy.
by Frank, Ronald E | Massy, William F.
Material type: Book; Format:
print
Publisher: Cambridge, Mass. : M.I.T. Press, c1971Availability: Items available for loan: Matheson Library [Call number: 658.802 F828] (1).
16.
Principles of marketing / Philip Kotler.
by Kotler, Philip.
Edition: 2nd ed.Material type: Book; Format:
print
Publisher: Englewood Cliffs, NJ : Prentice-Hall, c1983Availability: Items available for loan: Matheson Library [Call number: 658.8 K87] (1).
17.
Marketing in action : a decision game : complete student materials / Thomas E. Ness and Ralph L. Day
by Ness, Thomas E | Day, Ralph L.
Edition: 4th ed.Material type: Book; Format:
print
Publisher: Homewood, Ill. : Richard D. Irwin, inc., 1978Availability: Items available for loan: Matheson Library [Call number: 658.800724 N463m 1978] (1).
18.
Marketing for nonprofit organizations Philip Kotler
by Kotler, Philip.
Edition: 2nd ed.Material type: Book; Format:
print
Publisher: Englewood Cliffs, N.J Prentice-Hall 1982Availability: Items available for loan: Matheson Library [Call number: 658.8 K87m 1982] (1).
19.
Marketing a fresh approach Robert G.I. Maxwell
by Maxwell, Robert G. I.
Material type: Book; Format:
print
Publisher: London Pan 1983Availability: Items available for loan: Matheson Library [Call number: 658.8 M465m] (1).
20.
Marketing
by University of the South Pacific Rural Development Centre .
Material type: Book; Format:
print
Publisher: Nuku'alofa, Tonga University of the South Pacific, Rural Development Centre 1983Availability: Items available for loan: Matheson Library [Call number: 658.8 M345] (3).