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Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan, with David J. Pearson.

By: Wilson, R. M. S. (Richard Malcolm Sano).
Contributor(s): Gilligan, Colin | Pearson, David J | Chartered Institute of Marketing.
Material type: materialTypeLabelBookSeries: Marketing series (London, England): Publisher: Oxford ; Boston : Butterworth-Heinemann, 1992Description: xx, 644 p. : ill.ISBN: 0750603291 :.Subject(s): Marketing -- Management
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Matheson Library
Matheson Library
658.802 W752 (Browse shelf) 127 093376

"Published in association with the Chartered Institute of Marketing."

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