Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan, with David J. Pearson.
By: Wilson, R. M. S. (Richard Malcolm Sano).
Contributor(s): Gilligan, Colin | Pearson, David J | Chartered Institute of Marketing.
Material type:
BookSeries: Marketing series (London, England): Publisher: Oxford ; Boston : Butterworth-Heinemann, 1992Description: xx, 644 p. : ill.ISBN: 0750603291 :.Subject(s): Marketing -- Management
| Item type | Current location | Home library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Matheson Library | Matheson Library | 658.802 W752 (Browse shelf) | 127 | 093376 |
"Published in association with the Chartered Institute of Marketing."
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