Strategic marketing management : (Record no. 82053)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00877nam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00046469 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PWmBRO |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190304134249.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 940616s1992 enka b 00110 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0750603291 : |
| Terms of availability | �19.95 |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wilson, R. M. S. |
| Fuller form of name | (Richard Malcolm Sano) |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic marketing management : |
| Remainder of title | planning, implementation, and control / |
| Statement of responsibility, etc. | Richard M.S. Wilson and Colin Gilligan, with David J. Pearson. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford ; |
| -- | Boston : |
| Name of publisher, distributor, etc. | Butterworth-Heinemann, |
| Date of publication, distribution, etc. | 1992. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 644 p. : |
| Other physical details | ill. |
| 490 1# - SERIES STATEMENT | |
| Series statement | The Marketing series |
| 500 ## - GENERAL NOTE | |
| General note | "Published in association with the Chartered Institute of Marketing." |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gilligan, Colin. |
| Personal name | Pearson, David J. |
| 710 20 - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Chartered Institute of Marketing. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Marketing series (London, England) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|
| Matheson Library | Matheson Library | 658.802 W752 | 093376 | 2019-03-04 | 2019-03-04 |