Marketing planning and competitive strategy / Eugene J. Kelley.
By: Kelley, Eugene J.
Material type:
BookSeries: Prentice-Hall foundations of marketing series. Publisher: Englewood Cliffs, N.J. : Prentice-Hall, c1972Description: xi, 132 p. : ill.ISBN: 0135583047.Subject(s): Marketing -- Management
| Item type | Current location | Home library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Matheson Library | Matheson Library | 658.8 K29 (Browse shelf) | 127 | 113036 |
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| 658.8 J47i Introduction to marketing, advertising and public relations | 658.8 K19s Selling professional services / | 658.8 K26 Marketing / | 658.8 K29 Marketing planning and competitive strategy / | 658.8 K39s 1984 Strategic marketing problems | 658.8 K87 Principles of marketing / | 658.8 K87 Principles of marketing / |
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