Kelley, Eugene J.
Marketing planning and competitive strategy / Eugene J. Kelley. - Englewood Cliffs, N.J. : Prentice-Hall, c1972. - xi, 132 p. : ill. - Prentice-Hall foundations of marketing series .
0135583047
Marketing--Management
Marketing planning and competitive strategy / Eugene J. Kelley. - Englewood Cliffs, N.J. : Prentice-Hall, c1972. - xi, 132 p. : ill. - Prentice-Hall foundations of marketing series .
0135583047
Marketing--Management