Marketing planning and competitive strategy / (Record no. 75240)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00539cam a2200181 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00231940 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PWmBRO |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180327151711.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 941025c1972 xxua b 00110 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0135583047 |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kelley, Eugene J. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing planning and competitive strategy / |
| Statement of responsibility, etc. | Eugene J. Kelley. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Englewood Cliffs, N.J. : |
| Name of publisher, distributor, etc. | Prentice-Hall, |
| Date of publication, distribution, etc. | c1972. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 132 p. : |
| Other physical details | ill. |
| 440 0# - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Prentice-Hall foundations of marketing series |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|
| Matheson Library | Matheson Library | 658.8 K29 | 113036 | 2018-03-27 | 2018-03-27 |