Strategic marketing problems cases and comments Roger A. Kerin, Robert A. Peterson
By: Kerin, Roger A.
Contributor(s): Peterson, Robert A.
Material type:
BookPublisher: Boston Allyn and Bacon c1984Edition: 3rd ed.Description: ix, 678 p. ill 25 cm.Subject(s): Marketing -- Decision making -- Case studies | Marketing -- Management -- Case studiesDDC classification: 658.8
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Matheson Library | Matheson Library | Main Collection | Main Collection | 658.8 K39s 1984 (Browse shelf) | Available | 036462 |
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| 658.8 J47i Introduction to marketing, advertising and public relations | 658.8 K19s Selling professional services / | 658.8 K26 Marketing / | 658.8 K39s 1984 Strategic marketing problems | 658.8 K87 Marketing management : | 658.8 K87 Marketing management : | 658.8 K87 Marketing management : |
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