Strategic marketing problems cases and comments Roger A. Kerin, Robert A. Peterson
By: Kerin, Roger A.
Contributor(s): Peterson, Robert A.
Material type:
BookPublisher: Boston Allyn and Bacon c1984Edition: 3rd ed.Description: ix, 678 p. ill 25 cm.Subject(s): Marketing -- Decision making -- Case studies | Marketing -- Management -- Case studiesDDC classification: 658.8
| Item type | Current location | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode |
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Books
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Matheson Library | Matheson Library | Main Collection | Main Collection | 658.8 K39s 1984 (Browse shelf) | Available | 036462 |
0205081045
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