Kerin, Roger A.
Strategic marketing problems cases and comments Roger A. Kerin, Robert A. Peterson - 3rd ed. - Boston Allyn and Bacon c1984 - ix, 678 p. ill 25 cm.
Marketing--Decision making--Case studies
Marketing--Management--Case studies
658.8
Strategic marketing problems cases and comments Roger A. Kerin, Robert A. Peterson - 3rd ed. - Boston Allyn and Bacon c1984 - ix, 678 p. ill 25 cm.
Marketing--Decision making--Case studies
Marketing--Management--Case studies
658.8