Strategic marketing problems (Record no. 31571)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00725nam a2200241 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00504351 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PWmBRO |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 850731s1984 maua o0001 eng l |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| -- | 19 |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | 658.8/K39s/1984 |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kerin, Roger A. |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic marketing problems |
| Remainder of title | cases and comments |
| Statement of responsibility, etc. | Roger A. Kerin, Robert A. Peterson |
| 250 00 - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston |
| Name of publisher, distributor, etc. | Allyn and Bacon |
| Date of publication, distribution, etc. | c1984 |
| 300 00 - PHYSICAL DESCRIPTION | |
| Extent | ix, 678 p. |
| Other physical details | ill |
| Dimensions | 25 cm. |
| 595 00 - | |
| -- | 0205081045 |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Decision making |
| -- | Case studies |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| -- | Case studies |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Peterson, Robert A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| 994 ## - | |
| -- | 001036462 86043 0001 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Matheson Library | Matheson Library | Main Collection | 658.8 K39s 1984 | 036462 | 2018-03-23 | 2018-03-23 | Books |