1.
Cases in marketing management / Douglas J. Dalrymple, Leonard J. Parsons, Jean-Pierre.
by Dalrymple, Douglas J | Parsons, Leonard J | Jeannet, Jean-Pierre.
Material type: ; Format:
print
Publisher: New York : John Wiley and Sons, 1992Availability: Items available for loan: Matheson Library [Call number: SR 658.8 D151] (1).
2.
Marketing channels / Barry Berman.
by Berman, Barry.
Material type: ; Format:
print
Publisher: New York : Wiley, c1996Availability: Items available for loan: Matheson Library [Call number: SR 658.84 B516] (2).
3.
Marketing management Kenneth R. Davis
by Davis, Kenneth Rexton, 1921- .
Edition: 4th edMaterial type: ; Format:
print
Publisher: New York Wiley c1981Availability: No items available Checked out (1).
4.
Strategic marketing management Gordon R. Foxall
by Foxall, G. R.
Material type: ; Format:
print
Publisher: London New York Croom Helm Wiley c1981Availability: Items available for loan: Matheson Library [Call number: 658.8 F794s] (1).
5.
Science in marketing / George Schwartz, editor.
by Schwartz, George.
Material type: ; Format:
print
Publisher: New York : Wiley, c1965Availability: Items available for loan: Matheson Library [Call number: 658.8 S416] (1).
6.
Readings in marketing management a strategic perspective [compiled by] Barry Berman, Joel R. Evans
by Berman, Barry | Evans, Joel R.
Material type: ; Format:
print
Publisher: New York Wiley c1984Availability: Items available for loan: Matheson Library [Call number: 658.8 R287] (1).
7.
Instructor's resource guide to accompany : strategic market management / prepared by David A. Aaker & Jim Prost.
by Aaker, David A | Prost, Jim.
Edition: 5th ed.Material type: ; Format:
print
Publisher: New York : John Wiley, 1999Availability: Items available for loan: Matheson Library [Call number: 658.802 A111] (2).
8.
Winning back your market : the inside stories of the companies that did it / Jagdish N. Sheth.
by Sheth, Jagdish N.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York : Wiley, c1985Availability: Items available for loan: Matheson Library [Call number: 658.8 S554w] (1).
9.
Bank strategic management and marketing / Derek F. Channon.
by Channon, Derek F.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Chichester : Wiley, 1986Availability: Items available for loan: Matheson Library [Call number: 332.1068 C458b] (1).
10.
The management of marketing / Mike Wilson.
by Wilson, M. T. (Mike T).
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York : Wiley, 1980Availability: Items available for loan: Matheson Library [Call number: 658.8 W751m] (1).
11.
Basic marketing management / Douglas J. Darymple, Leonard J. Parsons.
by Dalrymple, Douglas J | Parsons, Leonard J.
Edition: 2nd ed.Material type: ; Format:
print
Publisher: New York : John Wiley, 2000Online access: Click here to access online Availability: Items available for loan: Matheson Library [Call number: 658.8 D151] (1).
12.
Corporate marketing planning / John M. Brion.
by Brion, John M.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York : Wiley, 1967Availability: Items available for loan: Matheson Library [Call number: 658.8 B858] (1).
13.
Applications of the sciences in marketing management / Edited by Frank M. Bass, Charles W. King, Edgar A. Pessemier.
by Bass, Frank Myron | King, Charles W | Pessemier, Edgar A | Krannert Graduate School of Industrial Administration.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York : Wiley, 1968Availability: No items available Lost (1).
14.
Strategic market management / David A. Aaker.
by Aaker, David A.
Edition: 3rd ed.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York : Wiley, c1992Availability: No items available Lost (1).
15.
Corporate marketing planning / John M. Brion.
by Brion, John M.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York : Wiley, 1967Availability: No items available
16.
Applications of the sciences in marketing management / Edited by Frank M. Bass, Charles W. King, Edgar A. Pessemier.
by Bass, Frank Myron | King, Charles W | Pessemier, Edgar A | Krannert Graduate School of Industrial Administration.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York : Wiley, 1968Availability: No items available
17.
Marketing management : strategy and cases / Douglas J. Dairymple.
by Dairymple, Douglas J.
Edition: 4th ed.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York : John Wiley & Sons, 1986Availability: Items available for loan: Matheson Library [Call number: SR 658.8 D151] (1).
18.
Tourism Management/ David Weaver, Laura Lawton.
by Weaver, David | Lawton, Laura [author] .
Edition: 5th edition. Publisher: Milton, Qld : John Wiley & Sons, 2014Availability: Items available for loan: Matheson Library [Call number: SR 338.4791 W363] (3).
