Marketing management : strategy and cases / Douglas J. Dairymple.
By: Dairymple, Douglas J.
Material type: BookPublisher: New York : John Wiley & Sons, 1986Edition: 4th ed.Description: xiii, 925 p. : ill. ; 24 cm.ISBN: 0471838993.Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8Item type | Current location | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode |
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2 Hour Special Reserve | Matheson Library | Matheson Library | Special Reserve | Special Reserve | SR 658.8 D151 (Browse shelf) | Available | 158812 |
includes bibliographical references & index.
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