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Marketing management : strategy and cases / Douglas J. Dairymple.

By: Dairymple, Douglas J.
Material type: materialTypeLabelBookPublisher: New York : John Wiley & Sons, 1986Edition: 4th ed.Description: xiii, 925 p. : ill. ; 24 cm.ISBN: 0471838993.Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8
List(s) this item appears in: SR collection
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Item type Current location Home library Collection Shelving location Call number Status Date due Barcode
2 Hour Special Reserve 2 Hour Special Reserve Matheson Library
Matheson Library
Special Reserve Special Reserve SR 658.8 D151 (Browse shelf) Available 158812

includes bibliographical references & index.

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