Cases in marketing management / Douglas J. Dalrymple, Leonard J. Parsons, Jean-Pierre.
By: Dalrymple, Douglas J
.
Contributor(s): Parsons, Leonard J | Jeannet, Jean-Pierre.
Material type: 
BookPublisher: New York : John Wiley and Sons, 1992Description: x, 598 p. ; 23 cm.ISBN: 047157368x.Subject(s): Marketing -- Management -- Case studiesDDC classification: 658.8
| Item type | Current location | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
2 Hour Special Reserve
|
Matheson Library | Matheson Library | Special Reserve | Special Reserve | SR 658.8 D151 (Browse shelf) | Available | 158810 |
Includes bibliographical references and index.
Recommended text: BA431 Business Studies
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