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1.
Cases in marketing management / Douglas J. Dalrymple, Leonard J. Parsons, Jean-Pierre.

by Dalrymple, Douglas J | Parsons, Leonard J | Jeannet, Jean-Pierre.

Material type: book Book; Format: print Publisher: New York : John Wiley and Sons, 1992Availability: Items available for loan: Matheson Library [Call number: SR 658.8 D151] (1).
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2.
Instructor's resource guide to accompany : strategic market management / prepared by David A. Aaker & Jim Prost.

by Aaker, David A | Prost, Jim.

Edition: 5th ed.Material type: book Book; Format: print Publisher: New York : John Wiley, 1999Availability: Items available for loan: Matheson Library [Call number: 658.802 A111] (2).

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3.
Basic marketing management / Douglas J. Darymple, Leonard J. Parsons.

by Dalrymple, Douglas J | Parsons, Leonard J.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: New York : John Wiley, 2000Online access: Click here to access online Availability: Items available for loan: Matheson Library [Call number: 658.8 D151] (1).

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4.
Marketing management : strategy and cases / Douglas J. Dairymple.

by Dairymple, Douglas J.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : John Wiley & Sons, 1986Availability: Items available for loan: Matheson Library [Call number: SR 658.8 D151] (1).
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5.
Tourism Management/ David Weaver, Laura Lawton.

by Weaver, David | Lawton, Laura [author].

Edition: 5th edition. Publisher: Milton, Qld : John Wiley & Sons, 2014Availability: Items available for loan: Matheson Library [Call number: SR 338.4791 W363] (3).
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