Marketing today : successes, failures, and turnarounds / John B. Clark.
By: Clark, John B.
Material type: BookPublisher: Englewood Cliffs, N.J. : Prentice-Hall, c1987Description: xvii, 220 p. : ill.ISBN: 0135578442 (pbk.).Subject(s): Marketing -- United States -- Case studies | Success in business -- United States -- Case studies | Business failures -- United States -- Case studies | Corporate turnarounds -- United States -- Case studiesDDC classification: 658.8�19Item type | Current location | Home library | Call number | Status | Date due | Barcode |
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Matheson Library | Matheson Library | 658.8 C593m (Browse shelf) | Available | 056735 |
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