Clark, John B., 1935-
Marketing today : successes, failures, and turnarounds / John B. Clark. - Englewood Cliffs, N.J. : Prentice-Hall, c1987. - xvii, 220 p. : ill.
0135578442 (pbk.)
Marketing--Case studies.--United States
Success in business--Case studies.--United States
Business failures--Case studies.--United States
Corporate turnarounds--Case studies.--United States
HF5415.1 / .C54 1987
658.8�19
Marketing today : successes, failures, and turnarounds / John B. Clark. - Englewood Cliffs, N.J. : Prentice-Hall, c1987. - xvii, 220 p. : ill.
0135578442 (pbk.)
Marketing--Case studies.--United States
Success in business--Case studies.--United States
Business failures--Case studies.--United States
Corporate turnarounds--Case studies.--United States
HF5415.1 / .C54 1987
658.8�19