Principles of marketing / Philip Kotler, Gary Armstrong.
By: Kotler, Philip.
Contributor(s): Armstrong, Gary.
Material type:
BookPublisher: Englewood Cliffs, NJ : Prentice Hall, 1996Edition: 7th ed.Description: xviii, 122 p. : col. ill. ; 28 cm.ISBN: 0132286858 (pbk.).Subject(s): Marketing | Marketing -- Management
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Recommended text: BA231; BA484 (Business Studies).
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