Kotler, Philip.
Principles of marketing / Philip Kotler, Gary Armstrong. - 7th ed. - Englewood Cliffs, NJ : Prentice Hall, 1996. - xviii, 122 p. : col. ill. ; 28 cm.
0132286858 (pbk.)
Marketing.
Marketing--Management.
Principles of marketing / Philip Kotler, Gary Armstrong. - 7th ed. - Englewood Cliffs, NJ : Prentice Hall, 1996. - xviii, 122 p. : col. ill. ; 28 cm.
0132286858 (pbk.)
Marketing.
Marketing--Management.