Principles of marketing / (Record no. 94339)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00623nam a2200205ua 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00110868 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190304165251.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 960523s xx eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0132286858 (pbk.) |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc. | Philip Kotler, Gary Armstrong. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Englewood Cliffs, NJ : |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | 1996. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 122 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 28 cm. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | Recommended text: BA231; BA484 (Business Studies). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
No items available.