Modern marketing theory : critical issues in the philosophy of marketing science / Shelby D. Hunt.
By: Hunt, Shelby D.
Material type:
BookPublisher: Cincinnati, OH : South-Western Pub. Co., c1991Description: x, 499 p. : ill.ISBN: 0538812214.Subject(s): Marketing | Philosophy, Modern | Positivism | Marketing research
| Item type | Current location | Home library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Matheson Library | Matheson Library | 658.8 H943 (Browse shelf) | 127 | 104158 | ||
| Matheson Library | Matheson Library | 658.8 H943 (Browse shelf) | 127 | 104156 |
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| 658.8 H849 Marketing management : | 658.8 H849 Marketing management : | 658.8 H943 Modern marketing theory : | 658.8 H943 Modern marketing theory : | 658.8 J28 Integrated marketing / | 658.8 J47i Introduction to marketing, advertising and public relations | 658.8 K19s Selling professional services / |
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