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Modern marketing theory : (Record no. 87477)

000 -LEADER
fixed length control field	00625pam a2200217 a 4500
001 - CONTROL NUMBER
control field	00232475
003 - CONTROL NUMBER IDENTIFIER
control field	PWmBRO
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20190304151914.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	941018s1991 ohua b 00110 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0538812214
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name	Hunt, Shelby D.
245 10 - TITLE STATEMENT
Title	Modern marketing theory :
Remainder of title	critical issues in the philosophy of marketing science /
Statement of responsibility, etc.	Shelby D. Hunt.
260 0# - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Cincinnati, OH :
Name of publisher, distributor, etc.	South-Western Pub. Co.,
Date of publication, distribution, etc.	c1991.
300 ## - PHYSICAL DESCRIPTION
Extent	x, 499 p. :
Other physical details	ill.
500 ## - GENERAL NOTE
General note	"SS62AA."
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing.

Topical term or geographic name entry element	Philosophy, Modern.

Topical term or geographic name entry element	Positivism.

Topical term or geographic name entry element	Marketing research
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Permanent Location	Current Location	Full call number	Barcode	Date last seen	Price effective from
				Matheson Library	Matheson Library	658.8 H943	104158	2019-03-04	2019-03-04
				Matheson Library	Matheson Library	658.8 H943	104156	2019-03-04	2019-03-04

Matheson Library