Hunt, Shelby D.
Modern marketing theory : critical issues in the philosophy of marketing science / Shelby D. Hunt. - Cincinnati, OH : South-Western Pub. Co., c1991. - x, 499 p. : ill.
"SS62AA."
0538812214
Marketing.
Philosophy, Modern.
Positivism.
Marketing research
Modern marketing theory : critical issues in the philosophy of marketing science / Shelby D. Hunt. - Cincinnati, OH : South-Western Pub. Co., c1991. - x, 499 p. : ill.
"SS62AA."
0538812214
Marketing.
Philosophy, Modern.
Positivism.
Marketing research