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Marketing management : analysis, planning, implementation and control / Philip Kotler.

By: Kotler, Philip.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, N.J. : Prentice-Hall, 1994Edition: 8th ed.Description: xxix, 801 p. : ill. ; 25 cm.ISBN: 0130980056.Subject(s): Marketing -- Management
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Books Books Matheson Library
Matheson Library
Main Collection Main Collection 658.8 K87 (Browse shelf) Available Recat. 121685
Books Books Matheson Library
Matheson Library
Main Collection Main Collection 658.8 K87 (Browse shelf) Available Recat. 121682
Books Books Matheson Library
Matheson Library
Main Collection Main Collection 658.8 K87 (Browse shelf) Available Recat. 121683
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658.8 K87 Marketing management : 658.8 K87 Marketing management : 658.8 K87 Marketing management : 658.8 K87 Marketing management : 658.8 K87 Marketing management : 658.8 K87 Marketing management : 658.8 K87 Marketing management /

Prentice Hall International editions.

Includes indexes.

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