Kotler, Philip.
Marketing management : analysis, planning, implementation and control / Philip Kotler. - 8th ed. - Upper Saddle River, N.J. : Prentice-Hall, 1994. - xxix, 801 p. : ill. ; 25 cm.
Prentice Hall International editions.
Includes indexes.
0130980056
Marketing--Management.
Marketing management : analysis, planning, implementation and control / Philip Kotler. - 8th ed. - Upper Saddle River, N.J. : Prentice-Hall, 1994. - xxix, 801 p. : ill. ; 25 cm.
Prentice Hall International editions.
Includes indexes.
0130980056
Marketing--Management.