Promotional strategy / James F. Engel, Hugh G. Wales, Martin R. Warshaw.
By: Engel, James F.
Contributor(s): Wales, Hugh G | Warshaw, Martin R.
Material type:
BookPublisher: Homewood, Ill. : R. D. Irwin, 1967Description: xiii, 665 p. : ill.Subject(s): Advertising | Marketing -- Management
| Item type | Current location | Home library | Collection | Shelving location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|---|
Books
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Matheson Library | Matheson Library | Main Collection | Main Collection | 658.82 E57 (Browse shelf) | 127 | Recat. | 121369 |
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