Promotional strategy / (Record no. 78915)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00543cam a2200193 1 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00183520 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PWmBRO |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180327162158.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 710924s1967 ilua b 00010 eng |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Engel, James F. |
| 245 10 - TITLE STATEMENT | |
| Title | Promotional strategy / |
| Statement of responsibility, etc. | James F. Engel, Hugh G. Wales, Martin R. Warshaw. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Homewood, Ill. : |
| Name of publisher, distributor, etc. | R. D. Irwin, |
| Date of publication, distribution, etc. | 1967. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 665 p. : |
| Other physical details | ill |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wales, Hugh G. |
| Personal name | Warshaw, Martin R. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Matheson Library | Matheson Library | Main Collection | 658.82 E57 | 121369 | 2018-03-27 | 2018-03-27 | Books | Recat. |