Engel, James F.
Promotional strategy / James F. Engel, Hugh G. Wales, Martin R. Warshaw. - Homewood, Ill. : R. D. Irwin, 1967. - xiii, 665 p. : ill
Advertising.
Marketing--Management.
Promotional strategy / James F. Engel, Hugh G. Wales, Martin R. Warshaw. - Homewood, Ill. : R. D. Irwin, 1967. - xiii, 665 p. : ill
Advertising.
Marketing--Management.