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Marketing : basic concepts and decisions / William M. Pride, O.C. Ferrell.

By: Pride, William M.

Contributor(s): Ferrell, O. C.

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BookPublisher: Boston : Houghton Mifflin, c1985Edition: 4th ed.Description: xxix, 752 p. : ill. (some col.).ISBN: 0395357098.Subject(s): MarketingDDC classification: 658.8�19

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	Matheson Library	Matheson Library	658.8 P947m (Browse shelf)	Available		068626

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