Marketing : basic concepts and decisions / William M. Pride, O.C. Ferrell.
By: Pride, William M.
Contributor(s): Ferrell, O. C.
Material type:
BookPublisher: Boston : Houghton Mifflin, c1985Edition: 4th ed.Description: xxix, 752 p. : ill. (some col.).ISBN: 0395357098.Subject(s): MarketingDDC classification: 658.8�19
| Item type | Current location | Home library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Matheson Library | Matheson Library | 658.8 P947m (Browse shelf) | Available | 068626 |
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