Pride, William M.
Marketing : basic concepts and decisions / William M. Pride, O.C. Ferrell. - 4th ed. - Boston : Houghton Mifflin, c1985. - xxix, 752 p. : ill. (some col.)
0395357098
55051953
Marketing.
HF5415 / .P658 1985
658.8�19
Marketing : basic concepts and decisions / William M. Pride, O.C. Ferrell. - 4th ed. - Boston : Houghton Mifflin, c1985. - xxix, 752 p. : ill. (some col.)
0395357098
55051953
Marketing.
HF5415 / .P658 1985
658.8�19