Basic marketing concepts and decisions Richard T. Hise, Peter L. Gillett, John K. Ryans, Jr
By: Hise, Richard T.
Contributor(s): Gillett, Peter L [joint author] | Ryans, John K [joint author].
Material type:
BookPublisher: Cambridge, Mass Winthrop Publishers c1979Description: xviii, 572 p. ill 24 cm.Subject(s): MarketingDDC classification: 658.8
| Item type | Current location | Home library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Matheson Library | Matheson Library | 658.8 H673b (Browse shelf) | Available | 046924 |
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| 658.8 H332m Marketing successes, historical to present day | 658.8 H341 Your pursuit of profit / | 658.8 H561m Marketing and sales management : | 658.8 H673b Basic marketing | 658.8 H694d The dynamics of marketing | 658.8 H745 Marketing in a changing environment, (instructor's guide). / | 658.8 H849 Marketing management : |
Includes bibliographical references and indexes
0876260563
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