Basic marketing (Record no. 38724)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00806nam a2200265 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00534544 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PWmBRO |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180324004917.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 860317s1979 maua a o0011 eng l |
| 069 00 - | |
| -- | 226725060 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | 658.8/H673b |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hise, Richard T. |
| 245 10 - TITLE STATEMENT | |
| Title | Basic marketing |
| Remainder of title | concepts and decisions |
| Statement of responsibility, etc. | Richard T. Hise, Peter L. Gillett, John K. Ryans, Jr |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cambridge, Mass |
| Name of publisher, distributor, etc. | Winthrop Publishers |
| Date of publication, distribution, etc. | c1979 |
| 300 00 - PHYSICAL DESCRIPTION | |
| Extent | xviii, 572 p. |
| Other physical details | ill |
| Dimensions | 24 cm. |
| 504 00 - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes |
| 595 00 - | |
| -- | 0876260563 |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gillett, Peter L., |
| Relator term | joint author |
| Personal name | Ryans, John K., |
| Relator term | joint author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| 994 ## - | |
| -- | 001033428 86128 0001 |
| -- | 001046924 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|
| Matheson Library | Matheson Library | 658.8 H673b | 046924 | 2018-03-24 | 2018-03-24 |