Hise, Richard T.
Basic marketing concepts and decisions Richard T. Hise, Peter L. Gillett, John K. Ryans, Jr - Cambridge, Mass Winthrop Publishers c1979 - xviii, 572 p. ill 24 cm.
Includes bibliographical references and indexes
Marketing
658.8
Basic marketing concepts and decisions Richard T. Hise, Peter L. Gillett, John K. Ryans, Jr - Cambridge, Mass Winthrop Publishers c1979 - xviii, 572 p. ill 24 cm.
Includes bibliographical references and indexes
Marketing
658.8