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Basic marketing : a managerial approach / E. Jerome McCarthy.

By: McCarthy, E. Jerome.

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BookPublisher: Homewood, Ill: R. D. Irwin, 1978Edition: 6th ed.Description: xix, 767 p. : ill ; 24 cm.Subject(s): Marketing -- ManagementDDC classification: 658.8

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Item type	Current location	Home library	Call number	Status	Date due	Barcode
	Matheson Library	Matheson Library	658.8 M123b 1978 (Browse shelf)	Available		042131
	Matheson Library	Matheson Library	658.8 M123b 1978 (Browse shelf)	Available		028375

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