McCarthy, E. Jerome.
Basic marketing : a managerial approach / E. Jerome McCarthy. - 6th ed. - Homewood, Ill: R. D. Irwin, 1978. - xix, 767 p. : ill ; 24 cm.
Includes bibliographical references and indexes.
Marketing--Management.
658.8
Basic marketing : a managerial approach / E. Jerome McCarthy. - 6th ed. - Homewood, Ill: R. D. Irwin, 1978. - xix, 767 p. : ill ; 24 cm.
Includes bibliographical references and indexes.
Marketing--Management.
658.8