Basic marketing : a managerial approach / E. Jerome McCarthy.
By: McCarthy, E. Jerome.
Material type:
BookPublisher: Homewood, Ill: R. D. Irwin, 1978Edition: 6th ed.Description: xix, 767 p. : ill ; 24 cm.Subject(s): Marketing -- ManagementDDC classification: 658.8
| Item type | Current location | Home library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Matheson Library | Matheson Library | 658.8 M123b 1978 (Browse shelf) | Available | 042131 | ||
| Matheson Library | Matheson Library | 658.8 M123b 1978 (Browse shelf) | Available | 028375 |
Includes bibliographical references and indexes.
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