Marketing management strategies and cases [edited by] M. Wayne DeLozier and Arch Woodside
Contributor(s): DeLozier, M. Wayne | Woodside, Arch G.
Material type:
BookPublisher: Columbus Merrill c1978Description: ix, 838 p. ill 26 cm.Subject(s): Marketing -- Management -- Case studies | Marketing -- ManagementDDC classification: 658.8
| Item type | Current location | Home library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Matheson Library | Matheson Library | 658.8 M345m (Browse shelf) | Available | 035839 |
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| 658.8 M345 9184 The Marketing of industrial products. | 658.8 M345 V. Marketing handbook / | 658.8 M345 V. Marketing handbook / | 658.8 M345m Marketing management | 658.8 M411m 1974 Marketing and distribution | 658.8 M465m Marketing | 658.8 M488 Marketing and the brand manager / |
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