Marketing management strategies and cases [edited by] M. Wayne DeLozier and Arch Woodside
Contributor(s): DeLozier, M. Wayne | Woodside, Arch G.
Material type: BookPublisher: Columbus Merrill c1978Description: ix, 838 p. ill 26 cm.Subject(s): Marketing -- Management -- Case studies | Marketing -- ManagementDDC classification: 658.8Item type | Current location | Home library | Call number | Status | Date due | Barcode |
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Matheson Library | Matheson Library | 658.8 M345m (Browse shelf) | Available | 035839 |
0675084172
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