Marketing management (Record no. 31203)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00676nam a2200229 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00531626 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PWmBRO |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 860317s1978 ohua a o0010 eng l |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | 658.8/M345m |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing management |
| Remainder of title | strategies and cases |
| Statement of responsibility, etc. | [edited by] M. Wayne DeLozier and Arch Woodside |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Columbus |
| Name of publisher, distributor, etc. | Merrill |
| Date of publication, distribution, etc. | c1978 |
| 300 00 - PHYSICAL DESCRIPTION | |
| Extent | ix, 838 p. |
| Other physical details | ill |
| Dimensions | 26 cm. |
| 595 00 - | |
| -- | 0675084172 |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| -- | Case studies |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | DeLozier, M. Wayne |
| Personal name | Woodside, Arch G. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| 994 ## - | |
| -- | 001035839 86175 0001 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|
| Matheson Library | Matheson Library | 658.8 M345m | 035839 | 2018-03-23 | 2018-03-23 |