The management of promotion : consumer behavior and demand stimulation / Edward L. Brink, William T. Kelley.
By: Brink, Edward Loren.
Contributor(s): Kelley, William Thomas.
Material type: BookPublisher: Englewood Cliffs, N.J. : Prentice-Hall, [1963]Description: xiii, 417 p. : ill. ; 24 cm.Subject(s): Advertising | Communication in marketingItem type | Current location | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode |
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Books | Matheson Library | Matheson Library | Main Collection | Main Collection | 659.1 B858 (Browse shelf) | Available | 000359 |
Browsing Matheson Library Shelves , Shelving location: Main Collection , Collection code: Main Collection Close shelf browser
No cover image available | No cover image available | No cover image available | ||||||
659.1 A244 Advertising management : | 659.1 A628 Handbook of small business advertising | 659.1 B783 Contemporary advertising / | 659.1 B858 The management of promotion : | 659.1 C244 Advertising a general introduction / | 659.1 C592w The want makers : | 659.1 D963 How to make advertising work / |
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