Brink, Edward Loren, 1918-
The management of promotion : consumer behavior and demand stimulation / Edward L. Brink, William T. Kelley. - Englewood Cliffs, N.J. : Prentice-Hall, [1963]. - xiii, 417 p. : ill. ; 24 cm.
Advertising.
Communication in marketing.
The management of promotion : consumer behavior and demand stimulation / Edward L. Brink, William T. Kelley. - Englewood Cliffs, N.J. : Prentice-Hall, [1963]. - xiii, 417 p. : ill. ; 24 cm.
Advertising.
Communication in marketing.