The management of promotion : consumer behavior and demand stimulation / Edward L. Brink, William T. Kelley.
By: Brink, Edward Loren.
Contributor(s): Kelley, William Thomas.
Material type: BookPublisher: Englewood Cliffs, N.J. : Prentice-Hall, [1963]Description: xiii, 417 p. : ill. ; 24 cm.Subject(s): Advertising | Communication in marketingItem type | Current location | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode |
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Books | Matheson Library | Matheson Library | Main Collection | Main Collection | 659.1 B858 (Browse shelf) | Available | 000359 |
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