The management of promotion : (Record no. 167)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00638nam a2200169 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00154970 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PWmBRO |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170502105751.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 971021s1963 njua b 00110 eng |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | DLC |
| Modifying agency | PUMLC |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Brink, Edward Loren, |
| Dates associated with a name | 1918- |
| 245 14 - TITLE STATEMENT | |
| Title | The management of promotion : |
| Remainder of title | consumer behavior and demand stimulation / |
| Statement of responsibility, etc. | Edward L. Brink, William T. Kelley. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Englewood Cliffs, N.J. : |
| Name of publisher, distributor, etc. | Prentice-Hall, |
| Date of publication, distribution, etc. | [1963]. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 417 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| Topical term or geographic name entry element | Communication in marketing. |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kelley, William Thomas, |
| Dates associated with a name | 1917- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Matheson Library | Matheson Library | Main Collection | 2000-11-06 | 659.1 B858 | 000359 | 2017-06-25 | 2017-06-25 | Books |