Cases for analysis in marketing W. Wayne Talarzyk
By: Talarzyk, W. Wayne.
Contributor(s): Boone, Louis E. Contemporary marketing | Boone, Louis E. Foundations of marketing.
Material type:
BookSeries: Dryden Press publications in marketing.Publisher: Hinsdale, Ill. Dryden Press c1977Description: xiii, 300 p. ill. 24 cm.Subject(s): Marketing -- Case studiesDDC classification: 658.8
| Item type | Current location | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode |
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Books
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Matheson Library | Matheson Library | Main Collection | Main Collection | 658.5 T137c (Browse shelf) | Available | 004840 |
"Designed to accompany either Contemporary marketing, second edition, or Foundations of marketing, both by Louis E. Bonne and David L. Kurtz."
0030190169
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