Talarzyk, W. Wayne
Cases for analysis in marketing W. Wayne Talarzyk - Hinsdale, Ill. Dryden Press c1977 - xiii, 300 p. ill. 24 cm. - Dryden Press publications in marketing .
"Designed to accompany either Contemporary marketing, second edition, or Foundations of marketing, both by Louis E. Bonne and David L. Kurtz."
Marketing--Case studies
658.8
Cases for analysis in marketing W. Wayne Talarzyk - Hinsdale, Ill. Dryden Press c1977 - xiii, 300 p. ill. 24 cm. - Dryden Press publications in marketing .
"Designed to accompany either Contemporary marketing, second edition, or Foundations of marketing, both by Louis E. Bonne and David L. Kurtz."
Marketing--Case studies
658.8