Innovation in marketing : new perspectives for profit and growth / Theodore Levitt.
By: Levitt, Theodore.
Material type:
BookSeries: McGraw-Hill series in marketing and advertising. Publisher: New York : McGraw-Hill, 1962Description: vii, 253 p. ; 20 cm.Subject(s): Marketing
| Item type | Current location | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode |
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Books
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Matheson Library | Matheson Library | Main Collection | Main Collection | 658.8 L666 (Browse shelf) | Available | 001673 |
Includes index.
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