Consumer behaviour / Leon Schiffman ... [et al.].
Contributor(s): Schiffman, Leon.
Material type:
BookPublisher: Australia : Pearson Prentice-Hall, 2005Edition: 3rd ed.Description: xvi, 653 p. : ill. (some col.) ; 25 cm.ISBN: 174103163x.Subject(s): Consumer behaviour | Motivation research (Marketing) | MarketingOnline resources: Click here to access online
| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
2 Hour Special Reserve
|
Matheson Library | Matheson Library | Special Reserve | 658.8342 C758 (Browse shelf) | Checked out | 24/04/2019 | 158801 |
Includes bibliographical references and index.
Recommended text: BA233 (Business Studies).
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