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Basic marketing : a managerial approach / E. Jerome McCarthy.

by McCarthy, E. Jerome.

Edition: 6th ed.Material type: book Book; Format: print Publisher: Homewood, Ill: R. D. Irwin, 1978Availability: Items available for loan: Matheson Library [Call number: 658.8 M123b 1978] (2).

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2.
Essentials of marketing / E. Jerome McCarthy with the assistance of Andrew A. Brogowicz.

by McCarthy, E. Jerome (Edmund Jerome) | Brogowicz, Andrew A.

Edition: Rev. ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill. : R.D. Irwin, 1982Availability: Items available for loan: Matheson Library [Call number: 658.8 M123e 1982] (1).

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3.
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Social issues of marketing in the American economy / by Y. Hugh Furuhashi and E. Jerome McCarthy.

by Furuhashi, Y. Hugh | McCarthy, E. Jerome.

Material type: book Book; Format: print Publisher: [Columbus, Ohio : GRID, Inc., c1971]Availability: Items available for loan: Matheson Library [Call number: 658.834 F992] (1).

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4.
Basic marketing : a managerial approach / E. Jerome McCarthy [and] William D. Perreault.

by McCarthy, E. Jerome (Edmund Jerome) | Perreault, William D.

Edition: 10th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill. : Irwin, c1990Availability: Items available for loan: Matheson Library [Call number: 658.8 M123] (1).

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